How a Simple Welcome Email Made us Extra $1,240.25 in Profit
In business, it’s no secret that consumers prefer to buy from companies that leave good first impression on them.
Such positive first impression is simply the result of showing your customers that you care about them, and that you’re willing to give them the personal attention they deserve.
Now if your goal is to make more sales, then you must develop a relationship of loyalty and trust with each one of your newly acquired customers.
In this post I will show you exactly how we did it at Kartis.co.il and how you will be able to automate this process with a few simple free tools.
Learning What Customers Want and Need Vs. Selling
It’s true that in the online world, giving every customer personal attention can be challenging.
However, when you take advantage the power of email marketing automation, you can easily strike up a conversation with each one of your customers with an effective welcome email.
By doing so, you can better understand your customers’ needs and challenges and use this knowledge to sell more products and services.
What Should You Say in This Welcome Email?
Let’s keep things simple for a moment…
When you welcome your customers like human beings, and ask them the right questions, they will tell you exactly what else they need and want buy from you.
The big idea is to open a conversation with each and every new customer, and listen to what each of them has to say.
In our Ecwid ticket-selling store, we send each new customer the following welcome email (translated from Hebrew):
Subject: Hi! + You’ll think we’re crazy.
Gal & Omri, founders of Kartis.co.il here : )
Our #1 goal is to help you discover the best music events in your area and improve your nightlife experience.
So we can serve you better than anyone else, why don’t you tell us what are some frustrations you’re having when it comes to attending live shows?
Tell us about any related problems you’re facing, so we can help you solve them and improve your life. If you’re not struggling with anything, no problem, just hit the reply button and say hi!
Call us crazy, but we actually like to “meet” our customers.
Don’t be a stranger,
Gal & Omri
How This Simple Email Helped Us Make Extra $1,240.25 in Two Weeks
When you ask people “What are you struggling with?”, people reply.
They will tell you exactly what their problems are, and what they need help with. Not all of them will reply, but many of them will, try it for yourself!
We had no idea what else to sell to our customers, but since we started using this welcome email tactic, our customers started replying.
We learned that many of our customers complain about the music being too loud at the venues that we sell tickets to.
When I replied back to these customers, I asked if they would consider using earplugs to protect their hearing. Most customers said yes, and that if the earplugs are not overpriced they will definitely buy.
We Took Action!
We decided to run a test and bought a pack of 500 pairs of earplugs.
Now, back in April 2015, we sold tickets to a pretty big music festival in and asked the festival organizers if they will let us sell earplugs at the gate.
They agreed, and we ended up selling 451 pairs of earplugs. Each pair cost us 25 cents, and we sold them for $3 a pair – That’s $1,240.25 in profit!
Not bad for a first test, ha?
No only we made nice money, but from that moment we started up-selling new customers on our Ecwid store, offering them to buy earplugs to the event that they purchased tickets to.
This is just one example of how this little tactic helped us give our sales a nice boost! It helped us discover what else our customers need.
Now Keep This in Mind
When you ask people a question like “What are you struggling with?”, you absolutely have to respond to those emails.
If you do this, you’ll increase customer satisfaction and loyalty, which will quickly translate into more sales. So, if you dare use this tactic, be sure to reply to emails.
I’m 100% it’s going to pay off. You will know what your customers want to buy, and it will be your job to sell it to them.
The Tools We Use to Automate This Process
You should automate the process so you don’t have to manually send out a welcome email every time a new customer comes on board. Use these free tools.
Ecwid – We use Ecwid as our e-commerce platform.
MailChimp – Free Email Marketing Platform (It’s free for the first 2000 subscribers).
MailChimp Ecwid Integration * – This is a FREE Ecwid app that automatically imports every new customer into MailChimp and sends this customer a welcome email.
* You will need to have a paid Ecwid account to install apps on your stores.
What do You Think of This Tactic?
Have you ever tried anything like this? Has it worked? Please comment below and let us know. Also, do you know business owners who may benefit from this tactic? Share it with them, and they will thank you.
P.S. – The idea to start using this welcome email came to me after I came across Derek Halpern of Social Triggers. Derek is a true genius when it comes to content marketing and online sales. You should totally follow him.