Archive

Let’s kick off this post by defining single optin and double optin: Single Optin: An email subscription method that requires the user to submit their details. In this method,  the user is immediately added to the subscriber list, without having to take any further steps. Double Optin: An email subscription method in which when a user submits […]

We can all agree that we’re in business for two main reasons: Make profits. Solve our customers' problems and serve them better than anyone else.   I'm sure you will also agree that, as small business owners, our resources are limited. We can’t spend our limited time on tasks that don't have a clear ROI, like [...]